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Posts made in August, 2017

The importance of an engaging press release

By on Aug 31, 2017 in Press Release |

Two communications experts on how, in the age of social media, press releases are more important than ever The press release has traditionally been a vital tool in the announcement armory of the IR professional. But with the rise in social media, where does the traditional press release sit within the importance of IR announcements?  Mark Dowd, managing partner at Forefront Communications, a New York-based boutique marketing and PR firm specializing in capital markets, is in no doubt. ‘Press releases are more important than ever,’ he says. ‘Given the proliferation of social media and industry news aggregation sites, many announcements will be posted and shared, which allows you to communicate directly with your audience. ‘Also, with editorial staff having been cut so dramatically over the last 10-15 years, journalists are thinly stretched and consequently much more likely to lift out significant portions of your press release verbatim.’ Given both trends, Dowd stresses the importance of the language used in any release. ‘It’s imperative that your release be clear, concise and free of hyperbole, at least if you want it to be of value to those reading it,’ he says. ‘Ask yourself: are you avoiding excessive jargon and writing in plain English? Is there any context necessary for the announcement to make sense? Have you anticipated any logical questions a reader might have and answered them?’ His view are shared by Elliot Frankal, director of ESG Communications, a London-based PR agency. He notes that findings from Greentarget, a New York-based PR firm, show that journalists spend less than one minute reading a press release. ‘So keep it punchy, jargon-free and get it all on one page if you can,’ Frankal advises. ‘Use ‘pyramid writing’ to ensure the most newsworthy bits of information – the who, how, what, when and why – all feature in the first couple of paragraphs.’ There is also a real need to provide some validation for whatever claims you are making in the release, says Dowd: ‘Adding a quote from an end-user or industry analyst is helpful, as are any analyst statistics, which can position your news as part of a larger trend.’ A direct quote from a company spokesperson is an essential part of a...

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Press Release: Challenger Gray: Job Cuts on the Rise, With 33825 August Job Cuts Announced

By on Aug 31, 2017 in Press Release |

CHICAGO, August 31, 2017 – U.S.-based employers announced plans to cut payrolls by Continue Reading Below 33,825 in August, a 19.4 percent increase from the 28,307 recorded cuts announced in July, according to a report released Thursday by global outplacement consultancy Challenger, Gray Christmas, Inc. The August job-cut total is 5 percent higher than the same month last year, when 32,188 cuts were recorded. This month’s total marks the first increase in job cuts in the past five months of Continue Reading Below ADVERTISEMENT this year. Job cuts have declined each month of this year following the announcement of 43,310 payroll cuts in March. So far this year, employers announced 289,132 planned job cuts, down 26.1 percent from the 391,288 cuts announced through the first eight months of 2016. “Although job cuts have risen this month, they continue to be significantly lower compared to the same time last year,” said John Challenger, Chief Executive Officer of Challenger, Gray Christmas, Inc. “Although we have seen high layoffs in retail with store closings and some companies filing for bankruptcy, there has also been increased hiring in new areas of the sector as retailers build out their e-commerce platforms. Shipping and technology jobs are expanding and going unfilled. We are seeing a labor market in which skilled technical and logistics/supply chain talent is in high demand,” said Challenger. – 2 – Retail continues to lead all sectors this year, with 67,596 announced cuts, 3,607 in August. Retail job cuts are 51.4 percent higher this year than through the same point last year, when 44,643 retail cuts were announced. The construction industry announced the highest number of job cuts in August, with 4,332. Companies in the financial sector cut 3,414 jobs in August, for an eight-month total of 10,799. The services industry announced 3,039 cuts in August, bringing that sector’s total to 21,061. “Retail is pivoting, and with the holiday rush just around the corner, a big jump in seasonal jobs is imminent. An increasing number of these jobs will involve new technologies and be more customer-centric, as brick-and-mortar retailers seek to create experiences that consumers cannot find online,” said Challenger. (END) Dow Jones Newswires August 31, 2017 07:44 ET (11:44...

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Press Release: More Kidney Transplant Surgeries Performed at …

By on Aug 30, 2017 in Press Release |

St. John’s, Antigua, August 29, 2017 – A surgical team at Mount St. John’s Medical Centre (MSJMC) last week performed two successful kidney transplants. The transplants were done on August 21st and 22nd. “The operations were successful and both the donors and the recipients – daughter (donor) and father (recipient) in the first case and son (donor) and mother (recipient) in the second case – are now at home and recovering well.” said Ian Thomas, M.D., Transplant Nephrologist at MSJMC. “It was a fantastic team effort from beginning to end. Everyone played a critical role in ensuring success in the transplant cases in January and again last week. MSJMC anesthesiology team, nursing staff in dialysis, operating theatre, recovery room, education department and medical wards, physiotherapists, pharmacists, laboratory technicians and biomed technicians all worked cohesively. Administrative support personnel and leadership at MSJMC, St. John’s Health Centre, Medical Benefits Scheme and Ministry of Health offered outstanding support.” The transplant, which comprised two carefully synchronized operations to remove a healthy kidney from a donor and implant the organ into a patient suffering from chronic kidney failure, took place in two adjacent operating rooms at the hospital. The procedure to extract the organ, which is called a donor nephrectomy, was performed by Obi Ekwenna, M.D. and Dwayne Thwaites, M.D. and the transplant surgery was done by Michael Rees, M.D. and Steve Richards, M.D. with assistance from Ekwenna. According to Thomas, the operation, referred to as a living donor laparoscopic nephrectomy, is less invasive than the traditional surgical method used to extract a kidney. This allows a donor to spend less time in hospital and recover more quickly from their operation. The traditional method used to extract a kidney from a live donor involves the surgeon making a 9-inch cut below the ribcage. But with laparoscopic nephrectomy, small incisions – each one measuring only half an inch in length – are made in the body through which a fiber-optic camera and surgical instruments are passed to excise the kidney from the surrounding tissue. The kidney is then removed through a small incision at the lower abdomen and passed to a second surgical team to insert into the recipient. Due to the less invasive nature...

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Trump: Mexico will pay for wall

By on Aug 29, 2017 in Press Release |

WASHINGTON — President Donald Trump on Sunday renewed his pledge to make Mexico pay for a border wall between the U.S and Mexico, days after threatening to trigger a government shutdown if congressional Republicans don’t include funding as they take on a spending bill due Sept. 30. “With Mexico being one of the highest crime nations in the world, we must have THE WALL,” Trump posted on Twitter. “Mexico will pay for it through reimbursement/other. …” The president did not elaborate on how Mexico would cover the cost. The White House previously has suggested that one possibility is a 20 percent tax on imports from Mexico. Mexico’s Foreign Ministry issued a news release that didn’t leave any question about the country’s response. [PRESIDENT TRUMP: Timeline, appointments, executive orders + guide to actions in first 200 days] “As the government of Mexico has always maintained, our country will not pay, in any way or under any circumstances, for a wall or physical barrier built on US territory along the Mexican border,” the release said. “This determination is not part of a Mexican negotiating strategy, but a principle of national sovereignty and dignity.” The release said that violence and the trafficking of drugs and arms is a “shared responsibility,” and it even expressed “full solidarity with the people and government of the United States for the damages caused by Hurricane Harvey in Texas” with the offer of help from the Mexican government. Trump has asked for $1.6 billion to begin border wall construction, but not all congressional Republicans agree about the merits of a fight to spend potentially billions of dollars more on a border barrier as they seek tax cuts. At a rally last week in Phoenix, Trump said, “If we have to close down our government, we’re building that wall,” and that “one way or the other, we’re going to get that wall.” A leading House conservative said Friday that he could support a short-term bill to fund the government after Sept. 30 and delay the fight over wall funding until December. “I’m willing to do it whenever it makes sense,” said Rep. Jim Jordan, R-Ohio, a founder of the conservative House Freedom Caucus. House Speaker Paul Ryan, R-Wis.,...

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