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Posts made in June, 2017

How to Determine If You Need a Press Release

By on Jun 30, 2017 in Press Release |

Many say that the press release is dead. While, I get where they were coming from I don’t necessarily agree. There is a time and place for a press release and the over/misuse of press releases have given them a bad name. That said, when I speak with media contacts (which I do daily), “send me the press release” is a common phrase that escapes their lips. The press release is not just an announcement but a source of facts for press to report news quickly and efficiently. If you can create it that way and pair that with a compelling story, you may just have a winning press release on your hands. The real question is if and when should you create a press release. To help navigate these, here’s a brief guide on the do’s and don’ts when it comes to press releases. Don’t announce a company launch – This is one of those press releases that just clogs up the internet. Its great that your company launched but why is that significant? This is the perfect type of news to post on a blog, Linkedin and other social media channels, but unless there really is some “news” weaved into the your launch, the fact that you have “arrived” is rarely news. Do announce a new product – New products are a different story, however. If you’re a gadget or device, this is the perfect place for you to insert details to the press about your product- namely, features, benefits and specs. This also has a consumer audience if you’re looking to encourage sales. Hopefully, you have reached out to the media in preview of this announcement but if not, this announcement gives you a very good channel to request reviews. Don’t announce a new website – Since when did putting up a website become news? Maybe if you’re Facebook that makes sense, but if you’re a startup and your website is not your product, I would rethink your strategy. Great, you have a brand new look, but you’ll just annoy journalists if you email them about this as “news”. Do announce significant milestones – Milestones and numbers are always compelling. Make sure they are big enough...

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Press Release Makeover: Putting PRs To Work In Your Visual Campaigns

By on Jun 30, 2017 in Press Release |

Shutterstock When was the last time you watched a video or “liked” an image someone posted on Facebook? Chances are you’ve done both within the last few days, if not in the last few minutes. Marketers have already jumped on board the visual communication revolution, and it’s changed how many of them interact with their audiences. But those working in PR are trailing behind, and there’s never been a more important time to catch up. Just 42% of press releases included multimedia in 2015. That’s a 14% increase from 2013, but it’s far from enough when you consider how effective visuals are. Press releases see a 1.4x increase in views when images are added, and an impressive 2.8x bump when they include video. No wonder, then, that 68% of the 100 most-viewed press releases in 2015 included multimedia. Visuals make these releases more shareable and more likely to be picked up by the press.   Want to know how to create a successful visual press release? Here are five essential tips for getting started. Consider your audience. No press release can be effective without a target audience in mind. You’ll have a diverse array of media at your fingertips, from infographics and motion graphics to VR and interactive experiences. But you need to know what types of media your audience is most likely to consume. For instance, millennial audiences prefer social media-friendly visuals in bite-sized chunks. A 2016 study found that 10-second mobile video ads are more appealing to them, while audiences aged 35-54 prefer 30-second spots. You also have to optimize your media by device based on your target demographic. While baby boomers and Gen-Xers still prefer desktops and laptops, 25% of millennials primarily use mobile for content engagement. Yet six in 10 members of both groups share content on Facebook, so social media optimization is a must. Once you know your audience, plan the layout and distribution of your press release based on where your target demographic spends the most time.   Incorporate at least two different types of media. The more images you include in your press release, the more engagement it’ll get, according to a PR Newswire analysis. In fact, releases with six images saw 2.4x more...

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Press Release: Power Rumble 2017 cancelled

By on Jun 29, 2017 in Press Release |

A section of the crowd at APUA’s Power Rumble at Police Recreation Grounds. Fete goers and patrons of the annual Power Rumble will have to wait until next year to attend the July event. The Antigua Public Utilities Authority (APUA)  Social Club, organizers of the annual fete Power Rumble, regrettably announces that due to extenuating circumstances beyond our control Power Rumble will not be held this year, 2017. We sincerely apologize to our loyal patrons and stakeholders for this cancellation. The APUA Social Club, however, fully intends to resume with another instalment of the event in 2018. We would like to thank you for your understanding and support of this event over the years and we look forward to your continued patronage in...

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How to Determine if You Need a Press release

By on Jun 29, 2017 in Press Release |

Many say that the press release is dead. While, I get where they were coming from I don’t necessarily agree. There is a time and place for a press release and the over/misuse of press releases have given them a bad name. That said, when I speak with media contacts (which I do daily), “send me the press release” is a common phrase that escapes their lips. The press release is not just an announcement but a source of facts for press to report news quickly and efficiently. If you can create it that way and pair that with a compelling story, you may just have a winning press release on your hands. The real question is if and when should you create a press release. To help navigate these, here’s a brief guide on the do’s and don’ts when it comes to press releases. Don’t announce a company launch – This is one of those press releases that just clogs up the internet. Its great that your company launched but why is that significant? This is the perfect type of news to post on a blog, Linkedin and other social media channels, but unless there really is some “news” weaved into the your launch, the fact that you have “arrived” is rarely news. Do announce a new product – New products are a different story, however. If you’re a gadget or device, this is the perfect place for you to insert details to the press about your product- namely, features, benefits and specs. This also has a consumer audience if you’re looking to encourage sales. Hopefully, you have reached out to the media in preview of this announcement but if not, this announcement gives you a very good channel to request reviews. Don’t announce a new website – Since when did putting up a website become news? Maybe if you’re Facebook that makes sense, but if you’re a startup and your website is not your product, I would rethink your strategy. Great, you have a brand new look, but you’ll just annoy journalists if you email them about this as “news”. Do announce significant milestones – Milestones and numbers are always compelling. Make sure they are big enough...

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Environment America News Release

By on Jun 28, 2017 in Press Release |

Dear Common Dreams Readers: Common Dreams is a small non-profit that exists only because of the support of our readers. No advertising; no paywalls: our content is free. But our costs are real. A free and independent press is essential to the health of a functioning democracy. Independent journalism and democracy itself have never been more fragile, more at risk than now. Without your support, we will not exist. Will you join again with those readers who have come forward to make sure Common Dreams has a future? Every donation makes a difference.$21,659 To Go by July 1st $50k...

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