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Posts made in April, 2017

Why writing a press release is important

By on Apr 30, 2017 in Press Release |

With businesses growing and startups mushrooming even from tier-2 cities, one thing that will never go out of trend is the goal to be heard in the outside world. Amid the din of noise, it never hurts to put yourself across. Even if myriad marketing platforms come into the picture, the time-tested press release will never go out of fashion. A press release should contain a story of human interest that would pique a reader’s interest. A quote or two from users of the product, including a summary of what the company does, the bio of the founders that includes contact details and other boilerplate content that gives out facts and figures regarding the enterprise is what is expected. A paragraph that explains why the editors should be interested in your story is imperative. Include high-resolution photos and case studies if available, and anything that could help your cause. Image : shutterstock Why is it important? It is inexpensive It is one of the most inexpensive forms of marketing. When I used to freelance for a national daily, most of my work involved profiling startups. Once we exchange pleasantries, more often than not, with a lot of hesitancy, the founders of startups who wanted to be profiled would pop the question about the big M: Money. “How much do you charge for getting published?” My stock answer is “XYZ newspaper pays me and you don’t have to pay me anything.” This answer is often met with surprise because their initial liaison with marketing is tying up with a PR agency who say that writers get a cut from their fees. Totally wrong. It is free to get published on any platform that you would love to get published on. If you know the right people, it is a smooth affair. It improves your visibility When you are in the market, you need to fight for your share of visibility in the psyche of the consumer. If you have a long-term press release distribution strategy (on the lines of an email sales funnel), it gives you a space to let people know about what you do, how you do, and why you do it. Journalists will give you more time...

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China Enterprises Limited Press Release

By on Apr 29, 2017 in Press Release |

HONG KONG, CHINA–(Marketwired – Apr 28, 2017) –  China Enterprises Limited ( OTC PINK : CSHEF ) — The Board of Directors of the Company announced the following financial information for the year ended December 31, 2016: – UNAUDITED CONSOLIDATED RESULTS FOR THE YEAR ENDED DECEMBER 31, 2016 Financial Highlights The Company does not have an operating subsidiary up to the date of this press release, and the Company is actively seeking new opportunities with respect to its business. The Rmb2.7 million loss from operating activities represented the general and administrative expenses incurred for the year ended December 31, 2016. General and administrative expenses were comprised of expenditures for personnel and administrative functions, including accounting, information technology, human resources, legal and administration. The general and administrative expenses in 2015 were Rmb2.8 million. Apart from the general and administrative expenses of Rmb2.7 million, components of net income of Rmb0.6 million for the year ended December 31, 2016 were interest income of Rmb2.6 million, unrealized gain recognized on trading securities of Rmb2.4 million, exchange gain of Rmb0.2 million, offset by interest expense of Rmb0.6 million, net realized loss recognized on investments of Rmb1.3 million. The Company presently anticipates that it will hold its forthcoming Annual General Meeting in Hong Kong as soon as practicable in...

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Hurricanes Acquire Scott Darling from Chicago

By on Apr 29, 2017 in Press Release |

“Scott had a very successful season in Chicago and was a big part of the Blackhawks finishing with the best record in the Western Conference,” said Francis. “He played a critical role on Chicago’s 2015 championship team.” Darling, 28, went 18-5-5, with a 2.38 goals-against average and a .924 save percentage in 32 games played for Chicago in 2016-17. He recorded the decision in each of his career-high 27 starts (18-5-4), with his lone non-start decision coming as an overtime loss on March 21 against Vancouver after he entered a 4-1 game just moments into the third period. Darling’s .924 save percentage in 2016-17 ranked tied for fourth among all NHL goaltenders who started more than 25 games. Born in Newport News, VA, but raised in Lamont, IL, Darling (6’6″, 232 lbs.) made his NHL debut with the Blackhawks on Oct. 26, 2015. In 75 career NHL games with Chicago, he has posted a 39-17-9 record, a 2.37 goals-against average and a .923 save percentage. In 2015, Darling went 3-1 in five opening-round playoff appearances against Nashville, helping the Blackhawks win their first-round series en route to their third Stanley Cup championship in six years. Originally drafted by the Coyotes in the sixth round, 153rd overall, in the 2007 NHL Draft, Darling played two seasons at the University of Maine before turning professional. Before making his NHL debut, he played games at nearly every North American professional level, including the Southern Professional Hockey League (SPHL), ECHL, Central Hockey League (CHL) and American Hockey League...

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Earth Day at Usal Beach: a report (press release)

By on Apr 28, 2017 in Press Release |

Volunteers, including recruited Lost Coast Trail hikers, stand in front of removed invasive ivy and trash. MENDOCINO CO., 4/27/17 — The following is a report submitted by the volunteers participating in this year’s second annual Earth Day clean-up at Usal Beach. The event was funded in part by a grant from the California State Parks Foundation to the Humboldt Redwoods Interpretive Association for the second year in a row, and supported by many other sponsors. Volunteers helped collect trash and remove invasive species such as English Ivy from the area. If you’re interested in participating in upcoming events, get in touch at the contact information listed below. Weather and road closures couldn’t keep Usal Beach enthusiasts away this Saturday, April 22 for Earth Day restoration and clean up! Despite road closures on Highway 101 and Highway 1 at Leggett, intrepid volunteers navigated the many obstacles to make it to Usal Beach Sinkyone Wilderness State Park. Usal Beach is the southern trailhead of the 63 mile Lost Coast Trail. Energetic volunteers were happy to find Saturday morning that the road to Usal was still passable after prior rains. Fourteen volunteers, whom either traveled out for the event or were recruited on site, removed seven cubic yards of invasive English Ivy from trees. In addition, they collected and removed bags of trash and recycling, and cleaned campsites and fire rings to get ready for a summer full of events and campers. The event was made possible by an Earth Day grant from California State Parks Foundation obtained by the Humboldt Redwoods Interpretive Association (HRIA) for the second year in a row. Regional sponsors included PGE, The Nature Conservancy, Oracle, Microsoft, and Intel. Lunch was generously provided by Pacific Seafood in Eureka, Safeway of Fortuna, Shop Smart of Redway, and Rays Food Place of Garberville. California State Park Foundation funded many successful Earth Day restoration and clean up days across the state, making this the 19th annual event. With the help of many individuals as well as organizations such as Save the Redwoods League and California State Parks, HRIA has obtained $62,662.04 in grants to use towards Usal Beach at Sinkyone Wilderness State Park this year. This Earth Day event was an...

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