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Posts made in July, 2015

How To Make Sure Your Press Release Reaches the Right Audience

By on Jul 30, 2015 in Press Release |

It may come as a surprise if you’re not familiar with PR, but press releases aren’t exactly the most useful tools in your media relations arsenal. However, there is a reason why they haven’t been phased out completely; some people do look at them and they can be effective in certain situations — this guide is for those situations. When it comes to creating an effective press release, many people focus on the best way to craft a professional and well-written release. However, professional writing is only half the battle. It is equally important that you make certain it reaches the right audience. It goes without saying that it’s important to have a pinpointed target audience of consumers that you want to reach. After determining who your target audience is, it is important that you know how to properly reach them. This is actually a more difficult undertaking than many people assume. Here are several tips to consider in order ensure that your press releases are reaching the right audience. Create Connections The best way to make sure that your press release reaches the right individuals is to create connections with people. Use resources such as social media to start reaching out to the audience(s) you’re interested in and start forging relationships. If your audience has never heard of you or your brand, chances of reaching them through a press release are slim. Find the Right Network Depending on who your targeted network of consumers is, you will want to make sure that you are distributing your press release through the right network. For example, if your target audience is a younger generation of individuals, then using social media outlets like Twitter to distribute your press release is a smart decision. If your target audience consists of older, more established corporate clients, then creating an email list may be more conducive to reaching the right people. Whatever the demographic, you need to meet them on their terms. Don’t Forget About Facebook Facebook is a really powerful tool that can be used to make certain you’re reaching your target audience of consumers. Facebook is used by individuals of all ages, and most businesses and large corporations also have their own...

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Press Release: Broad Product Range Defines JA New York Summer 2015

By on Jul 27, 2015 in Press Release |

Press Release: The JA New York summer opened with a wide range of merchandise supplied from major jewelry markets from around the world. The goods on display included architectural and personalized pieces in the designer pavilions, richly presented items in the Turkish pavilion and an expansive selection of goods in the Hong Kong pavilion. Some of the most prestigious jewelry brands presented their products at the show’s Inner Circle section.  “This show is so well-inventoried, there’s such a wide range of merchandise,” noted Melissa Congress of Congress Jewelers from Sanibel, Florida. “I’m seeing a lot of new people and a lot of new colors to which I know my clients will really respond.” Throughout the day, attendees continually commented about the tranquil environment of the show. Seating areas, recharge stations and a variety of  locations for refreshments kept retailers motivated to spend their time on the show floor and contributed to positive shopping experiences. “We just love coming to JA New York,” said Margie Sneidman of Becker’s Jewelers in West Hartford, Connecticut. “Not only is it the perfect time for us to stock up for holiday into spring, but here we’re able to really develop relationships with our vendors.” “We’re very pleased with our opening day,” said Group Show Director Drew Lawsky. “We have a terrific mix of vendors, the show floor looks great and our retailers seem very happy with what they’re seeing. We also had a very successful start to our inaugural hosted buyer program; we’re optimistic it’s going to be a very successful show overall.” The JA New York summer show will continue through Tuesday, July 28 at the Jacob Javits Center in...

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Press Release: IMF Executive Board Concludes 2015 Article IV Consultation with …

By on Jul 23, 2015 in Press Release |

Press Release No. 15/349 July 22, 2015 On July 15, 2015, the Executive Board of the International Monetary Fund (IMF) concluded the Article IV consultation with Singapore.1 As Singapore celebrates its 50th Anniversary this August, its economy continues to deliver strong noninflationary growth will full employment. Growth moderated to 2.9 percent in 2014 from 4.4 percent in 2013, on the back of the slow global recovery, domestic restructuring, and the turning of credit and housing cycles. Inflation declined to 1 percent in 2014 from 2.4 percent in 2013. In response to lower expected inflation and a more uncertain growth outlook, the Monetary Authority of Singapore (MAS) reduced the pace of appreciation of the nominal effective exchange rate in January 2015. Private sector credit growth and house prices continued to ease, supported by the total debt service ratio (TDSR) framework. Singapore’s financial markets have been resilient to the volatility associated with diverging global monetary conditions. The current account surplus rose by 1.2 percentage points to 19.1 percent of GDP in 2014. Growth is projected to remain steady at about 2.9 percent in 2015. Activity will be supported by accommodative macroeconomic policies, lower energy costs and a gradual recovery in external demand. The relative easing of monetary policies in January should help export-oriented sectors. Fiscal policy is being recalibrated to deal with a rapidly aging population and to maintain Singapore’s competitive edge while also fostering equality of opportunity and inclusiveness. It will also deliver a sizable impulse in 2015, providing added insurance to real activity. Headline and core inflation are expected to average 0 and 1 percent in 2015, respectively, before both rising to 1.8 percent in 2016. The current account surplus is projected to increase by about 1.3 percent of GDP, on the back of lower oil import prices. As a city state with a very open economy, Singapore’s economy is exposed to external shocks, including slower growth in advanced and emerging economies and side effects from volatility in global financial markets. These risks could be exacerbated by elevated levels of private indebtedness, but the authorities have ample policy and response space. The economic restructuring underway aims at reducing reliance on foreign workers and is expected to ultimately raise capital-labor ratios and productivity growth but...

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