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Posts made in November, 2014

Press Release from Filmmakers Regarding “Syrian Hero Boy”

By on Nov 30, 2014 in Press Release |

This is in response to the attention we have received regarding the fictional YouTube- video ”Syrian hero boy.” Despite our humane and good intentions, we would like to sincerely apologize for releasing this film as real and the outcome since the film’s release. As filmmakers we take the complete responsibility for the distribution of the film and the handling of the aftermath since its release. We didn’t take into consideration some of the advice we received from the Norwegian Film Institute, and we realize that we should have informed about this film being fiction earlier. In the application for support from the Audio and Visual Fund from Arts Council Norway, we also state that we would reveal sooner than we did. We were overwhelmed by the attention the film received in such a short amount of time, on the web and media, and we needed time to strategize the best way to handle it. During this process, too much time passed, and we sincerely apologize for that. We have an enormous respect for reporters and humanitarian organizations working in areas of conflict and it was never our intention to reduce their credibility as reliable sources of vital information. If this film could in any way contribute to doing so, we would like to apologize. We understand that verifying material from war zones is extremely difficult, and we apologize deeply if our film could make this even more difficult. The media does a phenomenal effort in documenting and relaying information about war conflicts. Despite these efforts, we have felt, based entirely on our own experience, that the hopelessness may have created a resignation among people. We had hoped that a positive angle would engage people to act on behalf of children affected by war. It was always our plan to inform the viewers that the film was fiction, creating a reflection among people that a “miracle” shown in the movie was too good to be true. As filmmakers we have taken advantage of available tools for staging and distributing the film, which is not new in the arts- or the media. However, media and PR work is not our field of expertise and we handled the media strategy poorly. We have...

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Closing Out Your Press Release With A Bang

By on Nov 30, 2014 in Press Release |

Many words have been typed about the beginning of a press release. And it’s true; making a first impression is vital to making it into a newspaper or magazine or anywhere else. If you don’t knock their socks off right away they’ll simply move on to the next press release. But the ending of the press release can be just as important. They say that most people only remember the ending of a movie or book, so why wouldn’t that work for press releases? Whether or not that’s actually true is up for debate, but you can’t let a strong press release fizzle out in the dying moments. It could leave a bad taste in their mouths and prevent your release from getting printed. Need some help on closing out your press release with the proper flare? Here are some tips. Remind Them Why You’re Awesome Adding “flair” to a press release rarely works out. You don’t want to hype yourself and your company too much because it comes off as a sales pitch. When that happens editors and journalists are most likely going to move on to the next press release. Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know So a little goes a long way, and the end of the press release could be the place to do it. After all, if you’ve stuck to the pyramid method (all the most important info goes up top) then you have a little time to knock it out of the park at the end. Let’s say the press release is about your new product. It’s in a line that’s won awards in the past. However, you haven’t been able to include anywhere else in the press release as it feels so self-promotional. The end paragraph might be a great place to talk up these awards. Calls To Action Your press release is about the release of a new product. However, you’ve also got an event that’s circumstantially tied to the release of the product but you’d still like to include the info. Where would this go? That’s right, the end is a good place to try it out. Again people are more...

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Press Release: “Ever Since I Picked Up A Sax, I’ve Been Progressing” – Olujazz

By on Nov 29, 2014 in Press Release |

Interestingly, they still have to lean on some old forms to establish identity. That is why many of the hip hop acts reigning now – Olumide, Phyno and even Flavour – are borrowing heavily from old songs and indigenous languages. On a similar note, sax freak, Olu Jazz, has released an album in which he remixes popular songs of highlife/juju greats that include Victor Uwaifo, King Sunny Ade, Ebenezer Obey, e.t.c. Coming in a jazz version, the lead songs in Maestro are taken with the saxophone while cool choruses trail them. Different artistes have at one time or the other remixed some of the highlife songs. But what they largely did was to take a particular number and probably combine it with their own tracks to make an album. But in the case of Olu Jazz, he is presenting a collection of the songs he describes as great. He says, “I compiled the evergreen songs and remixed with the saxophone. Many people have accepted the songs, as it happened when l performed them in London. They all urged me to shoot the video, especially ‘Joromi” by Dr. Victor Uwaifo.” He adds that the legendary musician has given him the permission to do so. “This album is to salute the musicians that came before us. We are trying to celebrate them. They are a source of inspiration. When I was growing up, I listened to all their songs, so this album is a mark of appreciation to them,” he says. The artiste who started singing as a choir boy in the Celestial Church started playing the sax in 2003. He notes that although he can function in different kinds of music, he is more at home with jazz. He adds, “l used to play agogo (gong), drums, keyboard and trumpet, but I later discovered that saxophone is really my calling. “Ever since l picked a Saxophone, I have been progressing” and it has made me what I am today. The artiste who has a trail from Ondo and Kogi State, who is a graduate of the Lagos State University, Ojo, says he has seven saxophones. Other songs he remixed in the album include Oritsefemi’s ‘Double Wahala, Sunny Ade’s Merciful God, Patoranking Girlie O, John Legend’s All Of me  Midnight...

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If Herbalife Ltd. (HLF) Recent Press Release Seems Too Good To Be True, It’s …

By on Nov 29, 2014 in Press Release |

If Herbalife Ltd. NYSE: HLF0’s new press release seems too good to be true, it’s because it is. In a statement issued on November 25 th, Herbalife flaunts that Michael Johnson, Chairman and CEO, increased his personal shares in the company by engaging “in a net exercise transaction involving 750,000 stock options that were granted to him in December 2004 and were due to expire in December 2014.” Herbalife cited Johnson’s “complete confidence in the continued and future success of the company” as reason for the sudden transaction. The press release prompted such excitement that the TipRanks team thought there was a bug in the Insider Trading portion of the Herbalife stock page. At the bottom of the page, the purple logos indicate that someone within the company has sold shares while the green logos indicate purchased shares. When a purple logo appeared on November 25 th labeled with Michael Johnson’s name, TipRanks was sure there was a miscalculation. However, TipRanks found that Johnson’s newfound increased ownership of the company is far from what it seems. Herbalife’s November 25 th press release highlights the 750,000 shares purchased by Johnson but neglects to mention that he sold 457,000 shares in the same day for the market price of $41.99 a share. Johnson had $5,812,500 cash to exercise since he purchased 750,000 shares in May for an exercise price of $7.75 . The press release disguises Johnson’s transactions on November 25 th as a new investment in Herbalife when he really sold fewer shares at a higher price, ultimately raking in a large profit. This transaction seems suspicious for many reasons: Johnson had $5,812,500 to exercise from purchasing 750,000 shares at $7.75 each. To calculate the tax owed, one must multiply 750,000 by $34.25, or the difference between the exercise price of $7.75 and the price that he sold it for; $42.00. The tax is 30% of the product, which comes out to $7,706,250; a very conservative estimate because it assumes the entire sum of cash to exercise is taxable. The tax could also be lower if Johnson paid some taxes when options were granted, or if the exercise is taxed as capital gains at a lower rate. Nevertheless, this conservative...

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PRESS RELEASE FROM UNMISS

By on Nov 28, 2014 in Press Release |

UNMISS declines IGAD request to transport opposition leaders to consultative conference in Pagak The UN Mission in South Sudan (UNMISS) wishes to correct erroneous media reports claiming that the Mission has sought the consent of the Government of the Republic of South Sudan (GRSS) to use the Mission’! s aircraft to transport delegates of the Sudan People’s Liberation Movement/Army In Opposition (SPLM/A-IO) from locations inside the country to a consultative conference in Pagak, South Sudan.   UNMISS received a written request dated 17 November 2014 from the Office of the Inter-governmental Authority on Development (IGAD) Special Envoys for South Sudan to provide air transportation to SPLM/A-IO delegates based in Unity, Upper Nile and Jonglei states who are planning to attend this conference on the IGAD-sponsored peace talks in Ethiopia. The Mission declined the IGAD request in writing on 19 November, citing security and practical reasons. Earlier this week, the Ministry of Foreign Affairs and International Cooperation forwarded a written communication to the Office of the IGAD Special Envoys for South Sudan advising that the Government of South Sudan has no objection to the facilitation of transportation of participants of SPLM/A-IO from locations in Unity, Upper Nile and Jonglei states to Pagak and back to their respective destinations after the completion of their consultations. The GRSS communication did not refer to UNMISS as a facilitating organization in this regard, and the UNMISS decision that it is not in a position to provide air transportation for the delegates remains unchanged. The Mission has accordingly sent a formal communication to the Government conveying this position and setting the record straight, in view of the continuing erroneous press reports. UNMISS takes this opportunity to reiterate its full support for the IGAD-led peace process and will continue to strictly implement its mandate in an impartial...

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